Reverse Engineering Online Business Success | The Growth Booth #28

Welcome to episode 28 of The Growth Booth, where today we're talking about how you can reverse engineer online success and what are the things that separate the people that succeed online to the person that I could bring on to talk about this today is someone who is the CEO of our mastermind, The Blueprint Academy, which, by the way, if you want to find out more about that, you can do so by going to TheGrowthBooth.com/Academy.

Now, The Blueprint Academy is something that we started in 2014. It's where we've worked individually one-on-one with entrepreneurs who want to build an online business. Over the past eight years or so, we've seen so many people who have come into that and just done incredibly well.

I think success leaves clues, and we've certainly got a few that I think we're going to be able to share with you here today. Now, Bethany is the CEO of the blueprint academy, and she came in in 2020 and really shook things up for the better and was able to build in a lot of things that she had picked up in the corporate world. Bethany was an executive all over the world in places like Hong Kong, Dubai, Miami, Los Angeles. She's worked on shows such as Disney, MTV, Discovery, the Game of Thrones, Wolfgang Park, HBO, and has been involved in large entertainment groups like Nickelodeon, DirecTV, SkyTV and so on. We've been able to condense, I think, a lot of the ideas from corporate into a way that helps the entrepreneur who wants to get started online.

This is what I really want to hone in on here today and talk about what you can do, if you're listening to this, if you're someone that wants to build an online business, what are some of the takeaways, what are some of the things that we've seen have been instrumental in helping people get to that tipping point where their online business just takes off?

AIDAN

With all of that said, Bethany, thank you so much for taking some time out and actually being here today.

BETHANY

Thank you, Aidan. It's my pleasure. It's my first podcast ever, so I'm quite excited.

AIDAN

There you go. Awesome. Fantastic. Look, where do we start here? Where do we start? When we think about reverse engineering success online, what is it that comes to our mind?

BETHANY

I think that the first thing, really, that comes to mind is having accountability for yourself. So many people that come into BPA want accountability, and at the end of the day, you're accountable for yourself. But there's that transition especially -  I can say from my own experience, going from corporate - where it's very clear what your directions are, the strategies. You've got a boss above you and usually a boss above him. And so, there are a lot of deadlines, there's a lot of pressure, and you perform because of the pressure.

Then you go into being an entrepreneur, and it's either the best thing or the worst thing. But you're your own boss. You have to be responsible for your time and what you're doing with that time. We see a lot of people that are busy that they're definitely hard workers and they're working hard just like they did in corporate. But in corporate, you can work hard and still get a paycheck. When you're an entrepreneur, if you're not working on the right things at that time, you're not going to get the results, and then you're not going to have the money or whatever it is that you're looking to do with it.

AIDAN

It's that mixture of accountability but it's really combining that with working in the right areas. And funnily enough, we always warn people when they come into The Blueprint Academy, which is definitely referred to as BPA, in case you're wondering, we do warn people to watch out when you come in because Bethany is going to crack the whip. And not just her, but our subject matter experts, our coaches are also going to crack the whip. We do really try to embrace this idea of accountability. It's a really interesting way to think about that. When you are in a day job and you do have people that you're reporting to, you do have things that you have to do. But the moment you go out on your own, I mean, you've got a thousand different things you can do.

BETHANY

Exactly.

AIDAN

Where do you start? It's overwhelming. What comes next? You've established that we want to have some kind of accountability. We've established that you need to be focused on the right things. What else? Some of the things that we can sort of link back to seeing people who have had success have focused on.

BETHANY

I think, focus on one area first. Again, people come in and they typically are focused on, let's say, a dropshipping model or Amazon white label. But again, with the Academy, we support a lot of different streams. There is this “I want to do this and I want to do this and I want to do this.” How many calls have we been on when you've said “You've got to focus on one area, you've got to start having the revenue come in in one and then we'll add the other ''? But a lot of entrepreneurs, and I think we also, we're a personality and we want to do this and we know we can and blah, blah, blah, blah, blah. But you’ve got to focus down and keep moving and doing the right directions. And again, that accountability helps because you're getting the feedback, that you are moving forward, and you've got a scorecard, you've got a plan.

AIDAN

I think it's hard to ride multiple bicycles at the same time. Several cars to the finish line at the same time. Whereas if you are just sitting in one car and you're heading from east to west and you know what your next milestone is, you can really make progress in that direction anytime. We've seen people focus on more than one thing. It's just physics. I mean, you dilute the amount of energy that you've got, you dilute your focus, and the results are always slower. I don't think I can think of any case where I've seen someone work on building multiple income streams at once, where they've ended up in a better situation than maybe just spending 90 days on the first one and then moving to the next one. We do see that a little bit though. For example, if you're building your own brand on Amazon, because there's allt of sorts of waiting around.

BETHANY

Hurry up and wait. Like when you're shooting commercials and things. Same thing.

AIDAN

Yeah, exactly. In that instance, what we've seen is you might order a batch of 100 products to come from China that has got your brand name on them, so on and so forth. And then you just have to wait 30 days or 60 days. I think if there is a critical path in building the business that has got some of that hurry-up-and-waits built into it, then that might be the exception. You don't just want to have time when you're sitting there Twittering your thumbs. You want to be working on something, but you don't want to be doing everything all at the same time. We've spoken about accountability, we've spoken about staying focused, we've spoken about one thing at a time. What else have you seen, Bethany?

BETHANY

I'd say, and again, it's something that you taught me, actually, coming into all of this is just simplicity, keeping it as simple as you possibly can. Again, sometimes I talk to people and they want to use this scheduling software or this project management, and it's going to take them a week to get everything in there. And it's like, you know what? We run everything with a Google Calendar in Google Sheets and it's free, it's fast, and it all works together. It's keeping things as simple as possible. So again, you can focus on what are those critical few. And when you're working on your own, your time is precious. We don't want you to be working 24 hours a day. We want you to be maximizing the time that you have, keeping it simple, I think is really important.

AIDAN

It must be simple. It needs to be simple, otherwise, it's going to get lost in the weeds and sort of pulled off the path. I think far too many people overcomplicate and want the most advanced tool. We see examples all the time where sometimes you can get by with a much simpler approach. In the podcast episode that we had last week, The Growth Booth number 27, we were speaking to Melissa about support desks. She explained that the support desk that we use in our business is not the one that is the most expensive. It's not the one that's got all the bells and whistles. It's actually one that's a little bit simpler. That means that we can run it so much easier and get better results. I think simply down and just I always keep that acronym in my mind. Keep it simple.

BETHANY

Exactly.

AIDAN

Keep on coming back to that. I think we've definitely seen that. You know, one of the other things that come to mind is just showing up and being present, and this can be apparent in different ways. It could be virtual, like tuning in and actually getting through the training and getting through the homework. It could be physical. In the Blueprint Academy, we run live events as well. I've always seen a correlation between the people that actually show up to the live event.

BETHANY

Exactly.

AIDAN

And the people that actually get results. I think part of it is because you don't want to show up three months later or six months later after the last event and be in exactly the same place. Exactly. It's a form of accountability.

BETHANY

Yeah. With simplicity, there are some easy things you can do like just turning off all your notices so that you're not working and you start getting distracted. The simplicity is also in your work environment, keeping your desk clean, keeping your mind able to focus because everything is clear and simple around you. It sounds a little esoteric, but again, I know it works.

AIDAN

Now I'm definitely in that camp as well. I'm one of those people that likes to make my bed in the morning.

BETHANY

Yeah, exactly. Me too.

AIDAN

Anyway, it's challenging to teach that to my kids, but I'm looking forward to the point where they can start making their own damn bed, putting their own shoes on, and so forth. I think in the world of business, there's a lot to be said for that, getting your environment right. One of the things that I often talk about is having a space that's specifically for my work. I do have a home office, but I've also got an office which is close to where I live, but it's an office and I get in there and I know that when I'm in there, I'm in my zone and I can get creative. I feel like that really helps, just breaking out different workspaces. I think it's normal that a lot of people start out with their laptops on the kitchen table, but as the business grows, it's better to start defining the environment in which you work as well.

BETHANY

Because when you come into that environment, those are the clues around you that it's time to focus on this. It's time to, and if everything's nice and clean, again, you're not distracted. It's just like if you have a clean piece of paper versus one that's been scribbled all over and you start trying to work on top of the scribble paper, it's chaos, right? Keep it super simple and clean and keep your environment clean and organized.

AIDAN

It's not even just a clue. It's actually a trigger when you establish that environment. And it could be with some background music, it could be with a cup of coffee or a glass of wine. Whatever gets you going, you are then in that environment that is going to help you focus and help you work. I think there are also different ways to do that.

For me, I like to mix it up. Sometimes I'll go and work from a coffee shop, which we have beautiful coffee culture down here in Buenos Aires, Argentina. I can go in there and listen to some good music and get a lot of work done. I've got a lot of noise around me, and then there are other times when I want to be in my quiet sort of sanctuary and get other things done. I think finding what works for you, establishing those environments, and these are all the things we're talking about here, are things that you can layer on top of one another. If you get one of them, great. If you get two or three of them, great. You're going to be upping your chances of really seeing that magic happens. What else have you seen there, Bethany?

BETHANY

Plans, having a really clear plan. Again, when we have members come in, we will create a plan based on what they want to do. Do they have money to spend on ads? They don't have money? Okay, we'll do it this way, but they're very clear about the next steps. And that way there are action steps on a weekly basis. Then we love that 12-week year plan that you talk about. You can have a scorecard and see how you're doing against that. A lot of times people don't achieve what they want to achieve and they think it's a plan. And really it is typically, I'd say, almost 100% lack of action or lack of the correct action. Action, action, action, and correct as you go, but keep taking action. I think it's a really tight one.

AIDAN

Take massive action. I think also starting with the end in mind, so not everyone has the same objective. Some people want to build a business that makes them $100,000 per year. Some people want to build a business that makes them $10 million per year. Other people are happy with just a couple a month. I think there is no one size fits all plan. When you're building an online business, you first have to understand what are the variables here? How long is your runway? How many hours per day do you want to be working in the business? Are you building a business that you want to sell? Is it a passion or is it just a means to an end?

Are you just wanting to make money? Based on the answers to those types of questions, your plan is going to be different. But then it's one thing to create a plan. Everyone loves to make a plan. It sounds good and you're looking in the future and say, “Look, I'm going to get fantastic.” But the action, that's where the rubber hits the road.

Just talking about action, what are some of the things that you've seen that can help people really move the ball with action? Things I've got that come to mind, maybe leveraging a team, potentially tapping into other people's infrastructure, if they don't have any of that their own yet, that includes things like third-party warehouses and stuff if you're in e-commerce, you don't have to have your own warehouse. There are plenty out there that you can use these days that belong to other people. The same with the inspection. We do our own product inspection at our own office and warehouse in China. But if you're not part of the Blueprint Academy and you don't have that, there are other third-party services that can do something similar for a cost in the likes of China. What have you seen that helps people really move the ball with regards to action? And maybe in terms of infrastructure or access to people, any ideas there?

BETHANY

Again, the people that I see that are really successful are meeting with our coaches once a week or subject matter experts, and again, they have the plan, and then they're meeting once a week just to fine-tune or take it to the next level. It's constant refinement. If you don't have a coach, like if you're not part of the Academy, you can find a friend to do that with. You can find there are apps that you can join that are accountability apps. There are Facebook groups. I think the recommendation is to partner with somebody and you can help them and they can help you.

The difference between working in corporate and working as an entrepreneur online is you're by yourself. A lot of times you're just by yourself. That can be good when you want that deep work and you really want to think, but other times it gets a little lonely. Right? It's just the reality of having that community, having the coachwork. You can work with a coach, you can work with a friend, but you need that support system. Part of it is the accountability of making sure you're doing what you're doing. But also, the flip side of it, and I see this really often, is when somebody just needs a kind of a hug and it's okay. You have been pushing it for eight weeks. Okay, you're not exactly where you want to be, but that's okay. Take the day off or take two days off and then they come back, regrouped, refreshed, and they're not beating themselves up. You need to get somebody in your corner to help move you along, but also to help you realize how far you've come.

AIDAN

I think a couple of things. I want to come back to partnerships. You mentioned partnerships a moment ago, but I like to think of having these experts or coaches around you as sort of like building up support or a scaffolding framework around ourselves. And then it's inevitable that when you're building a business, you're going to go through moments of adversity. I mean, I haven't seen any business owner that builds anything significant without having a few rough patches along the way.

I think when you encounter those rough patches, there's always these two voices that you've got inside of you. One is the voice of reason and the other is the voice of feeling, and the voice of feeling always wins. If you're not motivated to go to the gym, even if your logical brain says, “Yeah, I should go to the gym,” right? It's this voice of feeling that always wins. It's the same in business. It's not enough just to know what you should be doing. You might just have this feeling inside you that you just don't want to do it. One day you might be battling against that, and people face that a lot when they are burnt out, overextended, which is another one of these reasons why we think to keep things simple, but one thing at a time, you're less likely to fall into some of these pitfalls and start getting in that virtuous cycle of nailing winds. Just a couple of thoughts around that.

I do want to come back to partnerships, though. What have you seen? We've worked with a lot of solopreneurs, people who are on their own. We've also worked with people who have come in as husband and wife teams or just regular business partners. Any observations around that relating back to sort of reverse engineering this online success?

BETHANY

We just had a call with a member, he's doing a drop shipping model, making thousands and thousands of dollars a month because he's really good at picking the products and managing a team that's uploading and working for him. But on the flip side, he was growing so quickly that he couldn't keep up with all the orders and so his store was shut down. We talked to him about partnering with somebody that is really good on the other side of managing the team, making sure everything's happening, and having the financial background. They're now probably going to partner together because they can play off of each other's strengths to create a much bigger company and their projections are going to be a lot bigger. Honestly, there's a lot of relief.

Right to your point about feeling, sometimes you know what you’re part of. I think the people that are successful have some self-awareness about what they're really good at and what they're not good about. If you're not good with something, you're not really probably going to get a whole lot better. You either need to delegate it, find a partner, or keep focusing on your strengths. When you partner with someone, you're able to really bring your full best game to the partnership and there's more money to be had, and I think it's a whole lot more fun. I think you and Steve are a good example of that.

AIDAN

Yeah, I mean, I've seen that over and over again, just the partnerships. It's hard to quantify how valuable a partnership could be and you always get the question of “Who am I going to partner with? What if it doesn't work?” It's one of those things where if you don't dive into it, maybe you'll never know how good it could be. There are always some risks, but I think you can mitigate those.

In fact, a couple of episodes ago, I want to say it was The Growth Booth number 26, I interviewed Mike and Rick who are a father-son team and have been with Blueprint Academy for around about five years now, and they built up a multimillion-dollar business and sold it for many millions. I spoke to them about how they divide out the different tasks. That was a good example of working to their strengths, where one of them focused on the numbers and the accounting and so forth and the other focused more on operations. We've seen that over and over again. I think also working with a partner tie into many of the other things that we've spoken about, like all of a sudden you do have someone to be accountable to.

BETHANY

Exactly.

AIDAN

You don't want to let the other person down.

BETHANY

Exactly.

AIDAN

I think it's also just as important to make sure that if you've got a partner that you do regularly speak to them, which sounds obvious, but many people get into the trap of weeks go by and then all of a sudden, the partnership is not as exciting anymore. If you do go down that path, make sure you are regularly talking to someone.

Now, if you aren't in a partnership or don't have a partnership, I think you can get a lot of the same benefits by leaning on support and building this sort of scaffolding around you, which is the kind of thing that we do at The Blueprint Academy. That's a way that you can sort of prop up where you might be weak in terms of partnerships

BETHANY

And getting support, you were talking a little bit earlier about Amazon white label. You decided you want to bring a product to market, but you don't speak Chinese and don't know how to speak to the Chinese. If you're working with a group that can negotiate for you in Chinese, it saves you time, it saves you the trouble of it and the hassle, and it gets it done. Partnering with a group that has their foot in the ground in China, or this is what they do, all of that helps. It's really just you need to figure out what you need to do. And then there's that poor decision tree of either do it, you…

AIDAN

Delegate it, you delete it, or you what's the fourth one? Delete it, or do it? I think it's three things.

BETHANY

No, it's four.

AIDAN

You wait till later. I knew we would get that. I love that. That's a really good test that you can do when you are feeling overwhelmed, as you can look at your list and say, “Okay, which of these are going to move the needle? Which of these is the most important thing for me today? And which of these can I just get off my plate? And how can you get them off your plate?” You can use this exact same system. You can defer it, you can delete it, or you can delegate it. I mean, that's how you're going to get it off your plate. If it is something that needs to be done by you, then just do it. I think there's a lot of power in that.

Now, what if someone feels like it would be great to be part of a mastermind, but I can't afford it? Or there are lots of different excuses that can come up here. I'm not saying that they are unreasonable excuses. They're just reasons that people come up with, so “I'd love to be a part of this, but I can't do it because I can't afford it,” or “I would love to be a part of this, but it's not going to be right for me. I've tried these things in the past,” or “I'm in a different time zone.” There could be different reasons people would come up with. What have you seen with people that have maybe come into The Blueprint Academy? We can use that as an example because we've got some real data there who have been skeptical. I know we've got quite a few people that have fallen into that, thinking about a few of them who have been skeptical, but that skepticism has changed to optimism and then ultimately seeing the results firsthand. Any thoughts around what you would say to people who are worried about jumping in for something like that?

BETHANY

Yeah, I think there are a couple of things. One is how much is your time worth, right? Especially for people that are in a full-time job and they've made a decision. They know the future for them is online. We know from all the statistics; people are buying more online. It's where everything's going. They've made a decision, but, “Oh, I can't afford the BPA,” or “I can't afford whatever.” It doesn't have to be us. It could be any other coaching or any other support system. How much is your time worth?

If you just do a simple exercise of taking what you're being paid in your current job per hour versus if you get somebody that's going to help you, like, let's say, for example, a virtual assistant that is $3 or $4 an hour right there, you're saving so much of your own time and you're moving your business forward. A lot of this, yeah, you can figure it out on your own, but by the time you do it, you're going to be years down the line. You're going to be spending a lot of money.

Let's say you're doing affiliate marketing and you have to pay for ads. Some people will put in $100 a day, and before they know it, they spent thousands and thousands of dollars whereas if they were working with somebody, a coach, somebody that really knew affiliate, you can get away with $10 an hour or one dollar, whatever that is doing this is really a shortcut. It's getting you to where you want to go a lot faster. And again, most people or the majority of people that come in want to get out of that corporate life, right? They're looking to use this to replace their income and they want to get there quickly. And you can do that on your own.

I can say it for myself. When I started, when I was in corporate and I bought my first program for Steve and Aiden, I would work 50 hours. I had young kids at home, and then I would come home and work till midnight and I did it for three months. But then you get burned out. I was making money, but I just couldn't do it anymore. It was very different when I did it again and got a VA. And the VA is working for me 48 hours. I mean, how can I add 40 hours to my day and still see my kids and my husband and have a life? I think getting into some sort of group and being, again, back to what we talked about earlier, very clear about what your outcome is, you almost can't afford to do it because we all have 24 hours in the day. That's all we get. We can't get any more of that.

AIDAN

Yeah, I think you mentioned a couple of things there that bring a few things to mind. One is this idea of a group or expertise that can sort of layout guide rails for you. Because when you are coming into this world of entrepreneurship, there are so many paths that you can take. And if you take the wrong path, it could take you so much longer. Whereas if you've got guide rails, proven systems, infrastructure that can sort of force you to go in the right direction, like it or not, you're going to get some results as long as you are taking those small steps forward.

I know from my own experience that it took me two years of trial and error before my business was finally up and running. We always say two years. Nowadays I would expect to do what I did in two years in eight weeks because there are coaches out there, and there are workers. It doesn't have to be us, but it could be anything. And these apply to all areas of life as well. It's not just building an online business, but anytime you want to accelerate your results and take a shortcut, one of the best ways to do it is to hire an expert or a coach who can give you what you need to know and make sure that you avoid a lot of the mistakes. Because a lot of it is not actually about making the right decisions. It's about avoiding those wrong decisions which can completely derail the business and leave you just feeling burnt out without knowing where to go next. Right?

BETHANY

Exactly. I think that is the risk of jumping into its full steam and just kind of burning the candle on both ends, and then it's over because you're exhausted, basically. it's that consistency and persistence. I think persistence is another key clue with the members that succeed or people that I've seen succeed in both online and offline businesses.

AIDAN

I think, to also understand ‘what is your budget’? Because there are different business models that you can start. Some of the things do require a bit of capital upfront and others are less capital-intensive. And if you come into any kind of a coaching program or any kind of online education, business education program, you need to know coming into it, what is your budget? Can you expect to get results in a few months or what are we talking about? Because once you know that, then you can come into something with confidence. If money is tight, for example, but you know that you can expect results in six months and that you've got enough money to get you through to six months, then there's probably a fairly high likelihood that you'll actually be able to get results. But if you don't have enough money at all, then you have to choose which is the right kind of opportunity for you.

I think things like The Blueprint Academy and other coaching programs, if you really listen to the information about them, it doesn't take long to realize whether or not they're right for you or they're not right for you. And a lot of that I think has just got instinct and understanding where you want to get to and the resources that you've got at your disposal.

I am conscious of the time here. I wondered if you had any last-minute tips or maybe want to recap on any of the points that we've sort of spoken about here, I got one to kick us off and that is, I think, accountability, that was one of the big ones that you spoke about. You can't do everything on your own. It's hard to get big results if everything is resting on your shoulders. accountability, working with an accountability partner of some description 

BETHANY

In getting a team around you, and that can be a virtual team of virtual assistants. It can be a friend that's a partner or even just an accountability partner that you meet with regularly. It can be every day for five minutes. I've seen startups where they meet every morning for ten minutes and it's just a quick, “Hey, what are the three things you're going to get done today?” It's super quick. They call it stand-up meetings. You're standing up, so it's quick and it's worth the time.

Again, just getting that successful team around you, even if it's just 10 hours a week with a VA, maybe just start small, but start building that team all on you. Try it. Honestly, it's one of the things when people come in, we start with “You need to get some help.” And once they hire somebody, they're like, “Oh my God, why didn't I do that six months ago? Why didn't I do that? Why didn't you make me do that for a month?” It's like we have been harping on this, but it is a little scary. There are a lot of people that aren't used to delegating. A lot of times our VAs are in the Philippines and it's like, how is that going to work? And again, we've got a process and we've got a strategy to shorten that timeline, but you can do it. There are so many resources on Google you can figure it out.

AIDAN

It takes you about addictive when you start everything from travel plans to in the past week, I've hired someone here in Argentina because I wanted to establish some regulation around the pool temperature. We've got an indoor pool in the building I live in and some of my neighbors seem to think it's like a jacuzzi and it should be very warm, but it's a swimming pool, so it's too hot. I hired a local Argentine to look into regulations. It turns out that for that kind of a pool, it's not legally allowed to be above a certain temperature because otherwise, I have to have fallen to the regulations of a jacuzzi and therapeutic kind of healing. This is an example of something I could have done myself. It probably would have taken me one or 2 hours, but I was like, I can outsource this for $10 and have it done and it's going to be done at a better quality than I could have done. Obviously, all in Spanish and everything as well. Anyway, I think once you sort of open the door to outsourcing and getting help, there is so much you can do there to make your life easier and more enjoyable and

BETHANY

Save you money. You mentioned that we get together as a group. We were looking at should we do it in Vegas again? Should we do it in Florida? I had the VA take everybody that's going and do airline tickets for all of them so we could look at where we plan to have the next event and which one made the most sense. And again, saved us lots of cash by doing it with the VA. I think it probably took her less than 10 hours, less than $40 for something else.

AIDAN

We didn't really go down this path, but I think it's important to have a really strong reason why you're doing business in the first place. I mean, if you really want to reverse engineer online success, the people that succeed do have a burning because they're not just fumbling about. They're not treating it like a hobby. Because we know that when you treat it like a hobby, you get results. That is like a hobby. Like a hobby. That's another one. Anything else to add there?

BETHANY

I think the big one is to always remember, is the value of your time. We all have 24 hours, so really be intentional about how you use it. I was just going to show you two things that I love using, which is I've got a little kitchen timer here that you can hear it tick.

AIDAN

I can hear that. Is that Pomodoro?

BETHANY

Yeah, the Pomodoro, when you're feeling overwhelmed or you're like, “Oh my God, I have too much,” just set it for 25 minutes and you start and this will go off. And I'm like, “Oh my God, I already got through 25 minutes.” Because you start getting into the flow, but it breaks it down. And I know it sounds crazy, but it makes it really fun.

The other thing is these little post-its, these little ones by one inch or two by two inches. One of my early business coaches taught me to just, when I have a thought when I'm working on something, write it down, date it, and then just keep them on my pad. At the end of the day, you decide if you're going to delete it, you're going to just put it on a later sheet, or whatever it is. Because again, it's that focus. And we do get ideas, and it's like, “Okay, I'm going to stop working on this.” Oh, and then you're over here and you're down the rabbit hole. Get these two things, and that'll improve your business right there, in my opinion.

AIDAN

I love the post-it idea because it's so easy to be derailed from your thoughts when something pops up. That's a good way just to say that I'm not going to forget about this, but I'm not going to deal with it right now. Put it away.

BETHANY

There are some great quotes. We should try something like “Ideas is like slippery fish. When they're gone, they're hard to get back.” You want to capture that idea because it's probably relevant or could be relevant, but you also don't want to keep going down the road of being distracted.

AIDAN

Basically, those rabbit holes are dangerous.

BETHANY

You could have been doing the temperature thing for 15, 16 hours, couldn't you?

AIDAN

I know. Tell me about it.

All right, guys. Well, this has been fantastic. Bethany, thank you so much for diving into all of this. I think we've shared a few really good ideas here, and I hope if you're listening to this or watching it on YouTube, you find it useful.

This is episode number 28 of The Growth Booth. If you head over to The GrowthBooth.com, and navigate to episode number 28, you'll be able to find the show notes, different links, and, of course, a link to how you can find out about The Blueprint Academy, which is, by the way, going to TheGrowthBooth.com/Academy. Generally speaking, we are full to capacity, but we do sort of drip new people in every month or so. If you go to that page, you will find a survey, most likely that you will be able to fill out. And then you'll be put in direct contact with Bethany and myself and be able to get you up on the waiting list. Thank you once again and we will see you in the next episode. Thanks, guys.

BETHANY

To your success. Thank you. Bye.