The Growth Booth

Building A Business Around A Passion | The Growth Booth #47

November 29, 2022 Aidan Booth Season 1 Episode 47
The Growth Booth
Building A Business Around A Passion | The Growth Booth #47
Show Notes Transcript

Is it too late to build a brand around your passion?

Welcome to the 47th episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses.

In this week’s episode, Aidan is joined by one of his earliest mentors, Brian G. Johnson. Listen in as they talk about how Brian built his content creation brand and found his passion, which he ultimately monetized and evolved into the success it is today.

Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you’re in the right place.

Stay tuned and be sure to join the thousands of listeners already in growth mode!


Timestamps:

00:00 Intro

02:29 Brian’s Brand and Business

07:12 Content Creation: Enjoying Vs Monetizing

12:33 Finding Your Passion

17:59 Is ‘Content Creation’ Just Videos?

21:53 Is the Opportunity Still Knocking?

29:18 Where To Learn

32:25 Brian’s System

35:25 Outro


Links and Resources Mentioned:


About Our Host:

Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.

Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler.

 

Let's Connect!

●  Visit the website: https://thegrowthbooth.com/ 

●  Follow us on Facebook: https://www.facebook.com/aidanboothonline 

●  Let's connect on Instagram: https://www.instagram.com/aidanboothonline/ 

●  Subscribe to our YouTube Channel: https://www.youtube.com/c/TheGrowthBooth 


Connect with Brian at https://briangjohnson.tv!


Thanks for tuning in! Please don’t forget to like, share, and subscribe!


Hey, everyone, Aidan Booth here. Welcome to episode number 47 of the Growth Booth. Now today I'm joined by someone who has had a pretty special impact on my business and by virtue of that, on my life. 

 

Aidan

So, Brian G. Johnson, welcome to the show.

 

Brian G Johnson

Aidan, it's great to be here. It's always a pleasure to hang out and spend time with you.

 

Aidan

Likewise. Now, there are so many places we could begin and I want to just try to keep the sentimental stuff to a short piece here. But I can say with my hand on my heart that I would not be where I am today if I had not crossed paths with Brian G. Johnson. He was one of my earliest mentors, and I believe that there are points in your life that really have this ‘before and after’ feeling to them. And I can tell you that meeting and not just meeting with Brian, but learning from him and working from him without doubt falls into that category. I've come to know Brian as one of the most generous and just best humans that I've met. And I'm even getting goosebumps just saying this, and I don't want to turn this into like a giant Oprah hug-fest, so I'm going to quickly start talking about business.

 

But Brian, I just want you to know how much I respect you and you've done absolutely amazing things and I've learned so much from this guy. And on that note, before I forget, make sure you check out Brian's website at BrianGJohnson.TV. And as always, we'll have the links to that and the show notes. So, Brian, so much we could talk about: you’re doing some amazing things. Do you want us to dive into what you're doing here with YouTube photography, combining your passions with business? Where can we start here?

 

Brian G Johnson

Well, first of all, Aidan and I won't go too long either, but working with you was also a real high point for me, and being able to see what you've done is incredible and you just make me really proud. So thank you for that. Life happens for a reason and people come together for reasons. And I've learned so much from you, it's ridiculous.

 

Aidan

I should give our listeners a little bit of context because I said all of that without giving them context. I started my online business in 2005 and I came across Brian's coaching, training information, and educational information around about 2007 and got amazing results from what he was teaching immediately. And then we went on to work together very closely, even launching products together. We've been on family vacations together. Brian has turned into one of the most trusted people that I know in the online space, but also in the offline space as well. So, a little bit of context for everyone that was just wondering where all of this began. So here we are, what is it, 15 years since we were doing search engine optimization together. What is Brian G. Johnson working on as we roll into 2023?

 

 

Brian G. Johnson

One of the things we chatted about Aidan before coming on was just our love to create and teach. And I think at the heart of anybody that really does that at a high level is curiosity - and wondering, how can I reach the next level? I mentioned to you, just watching you has been amazing and you create such great content. And you mentioned that I'd never want to put anything on the web that I wasn't proud of. And what came to my mind, which I didn't mention, was your amazing blog. And this blog, these epic blog posts, they're really not like blog posts. They're more like white notes or white papers, rather than really covering in depth how to get results on one specific topic, the testing of different theories.

 

Aidan

I wonder who I learned that from. Right?

 

Brian G. Johnson

I mean, I think if you're really curious about things and you're like, “Well, what's the worst that could happen for me after we work together?” You came into one of my programs. I could tell right away this guy was going to go far. We both started making a bunch of money in the program. It was like Halloween costumes. And we did that for a few years. And then we did Internet marketing and digital marketing and we did Kindle marketing, and I wrote a book called Trust Funnel. And as I got to the end of that, I thought, “Well, what do I do now?” Because I should be all grown up. I've been doing this Internet marketing thing for, at the time, maybe 15 years. Now it's going on more than 20. And I thought, I'd never really been curious and focused on video at a high level. So I started with one of these. This is a phone. You can record video, you can record a podcast, and a content creation machine. And I literally confined myself to, “I'm going to grow on YouTube with an amazing channel, but I'm only going to start with a phone.” And some of the earlier videos that I published literally have like 800,000 or 900,000 views filmed with a phone.

 

And from there it just began to grow. And I still have this deep love of video now that I knew I was always interested in video, but I found when I got into it that curiosity has never gone away because it's hard and it's deep and there are so many elements, right? It’s story, it’s video editing, it's lighting, it’s cameras, it just goes on and on and tries to learn how to engage an audience in the research. I'm a beginner, I'm a forever beginner when it comes to video and live streaming. And I started doing shorts now. I guess I'm a content creator, a YouTuber guy who writes books and I just like to create content online.

 

Aidan

When you are creating content, do you think about monetization at all in the early stages or are you just thinking this is something that you enjoy doing, the monetization will take care of itself? And I say that because one of the things I know that you're passionate about is video and photography and I wonder if you have ever asked yourself, well, what about commercialization? Because you've been in other niches that have been very easy to monetize. Is that something that has really come into your mind or for you, is it more about the enjoyment of doing something you're passionate about?

 

Brian G. Johnson

For me it's both because I have this intrinsic… is that the word I'm looking for? I have this deep feeling that I need to be able to make money because what I'm going to do is going to be valuable. Like I'm not going to just create a bunch of crap. I'm going to learn. I got to eat and drink the stuff. That's what it's about, right? I think one of the things about where I'm at now is that it's very easy to think about. As you said, you think about monetizing. Yes, but it happens in like a minute and I'm like, “Okay, I'm good. That's a good niche, I can do it.” Second nature. And one of the things I want to share that I think is really important, especially for people that are getting started, is oftentimes, not always, but sometimes research is the art of never getting started, and that's a scary proposition.

 

I think on some level, there has to be this immediate “I'm going to do the thing, I'm going to immerse myself. All will be well.” If I focus on this one thing today and I understand that there's going to be a turd associated with it. What are you talking about? Well, when I get started it's not going to be perfect, it's not going to be pretty. But if I continue down the path of making money online, I shall figure it out. And that's always been the case for me to this point for me, and for that, I'm very, very grateful.

 

Aidan

I think it does make things easier when you have got the ability to look at things through a longer-term lens is something that I often come back to, but if you were looking at your project and just thinking “I must make money from this within my 1st 100 days,” that's one problem. But if you're thinking about this as something I enjoy and “I'm going to do this for the next twelve months or 18 months,” it gives you a little bit of leeway and time to be able to see some results and grow the business.

 

Brian G. Johnson

You know, what's interesting is I like to doodle. And as you were chatting before we got started, you mentioned that this podcast I believe is over in its second year. You gave yourself one year.

 

Aidan

It's coming up to one year. Yeah.

 

Brian G. Johnson

Okay, so if we detail it, but you're going to add on a second year and you're going to see where it goes, which that's a lot of time to allow for success. And I think it's important. It's important to be really excited about what you're going to do and to know that there can be money. But I just think it's also important not to. Like, I see so many people trying to navigate the perfect monetization plan. What comes to mind is a huge whiteboard and all these arrows and just make a video or create a podcast or write your first Kindle book. Just take the next step. Because if you do that and you spend all this time on this huge plan, I guarantee what you're actually doing in six months will not be anything like what you planned. That's my experience anyway.

 

Aidan

Yeah. I've seen the same thing, and I think this is a trap where people tend to overcomplicate what they're doing and spend too much time thinking about that over-complication, whereas you mentioned you started a YouTube channel and all you had was a smartphone and you just got down to business and did it and you woke up one morning and you've got 100 videos and you got hundreds of thousands of views and that happened because of the action you were taking. And really, I think more than the action, just the mindset because I think the most successful people have this mindset of learning and growth and are less worried about the immediate result of the action that they're doing today and more worried about what they are doing in the bigger scheme of things.

 

Brian G. Johnson

Boy, I so wholeheartedly agree. And it's just so easy to get so caught up in the minutiae of making money. But when you just start and push forward, great things can and often do happen. It's not complicated, but it's really easy as human beings because we're intelligent, sometimes maybe a little bit too much. And we're trying to find the very best niche where maybe the very best niche is actually kind of competitive, but you're really passionate about it. Or maybe the very best niche is the opposite. It's not a huge niche, but there is money to be made. But again, you have passion. I think it's just about finding something you're excited about that a group of people are interested in and moving forward and learning. For me, the bigger part of the picture, and I think we both kind of mentioned this, is that joy and fulfillment are found in the process of making the money. The money is half of it, but if that's all there is to it, it's kind of hollow and it's not as fun. I'd rather make $250,000 a year rather than $500k if I get to do exactly what I want, answer to no one, or if I get to do exactly what I want. Again, this is a personal choice, but to me, that's more valuable than chasing only the dollars.

 

Aidan

Well, at that point you're not working, you're doing what you love. I think that's this idea of the passion that you mentioned. Some people listening to this might be thinking “Well, I don't know, what is my passion? I don't really have a passion.” Any thoughts? Any ideas you could give people who might be falling into that kind of thought process?

 

Brian G. Johnson

You know, one of the things about me is that I kind of laugh at Aidan, when I look back, like I'm an older guy now, I'm going to be 57, which is like, that's weird. 57 years old in December, and I think it was probably around my late forties that I discovered how creative I am to a fault. A lot of times I can make stuff like YouTube videos that are so creative and kooky and goofy, but there's also a lot of knowledge there. But that creativity can get in the way of people and they have a hard time seeing the smart plan and a point or something. But what I learned is that I am a really creative person. I didn't even think I was creative until I was in my late forties. I had already been a professional chef, creating my own recipes, doing internet marketing, learning about expired domains, learning about WordPress, learning about audiences, and understanding search engine optimization like nobody's business. I'm very, very creative, but I didn't even see that because I didn't really think about it on a level. And I think in order to find your passion, you have to try things in life and you may be uncomfortable and it may not work out. I think one of the things that a lot of people struggle with is sucking. I actually have a T-shirt that was made. It's so goofy it says ‘Embrace Your Suckage’. This basically means when you're a beginner, you are going to suck. It's going to look bad and people will laugh at you. But often those people that are laughing are on the sidelines. They're spectators doing nothing, pointing fingers because they're not happy with where they're at.

 

Aidan

I'll think anyone who's ever made a video with a commercial end in mind or something that they're going to share with the public if they looked back at their first video, they would say that video sucked. However, it's just part of the journey, and you don't get to become Steven Spielberg without having plenty of flops and bumps along the road. Another thing that I was thinking about while you're talking here is many of the things that we used to talk about 15 years ago with regard to choosing a niche, the same rules apply today. I feel like niche research and niche validation don't really change. Do you agree with that?

 

Brian G. Johnson

It's so funny because I think the people that are very successful see Internet marketing as nothing's changed. You know, we got a new whiz-bang. We got this phone, it's got three lenses, and it shoots beautiful night photography. We have these fancy tools, and everything is the same. You find a group of people and you learn about those people. You learn where they live, what they're worried about, what they want, and what their desires are, and you make content for those people. You get out of your own way. You say I'm going to serve these people and I'm going to give them what they want. And the better you're able to do that, the more likely they're going to take action.

 

So back in the day, we would use tools like Google Research and look at search volume and we look at the competition. And today when I make videos, I look at search volume and competition, and I'm a little bit more on what I need to do as far as packaging video content because I'm more video-centric, specifically YouTube. I'm much more into the story and the pace of the video and what I share in the editing. But all the research stuff is literally - it's exactly the same, to answer your question.

 

Aidan

Right. Now, some people are listening to this, thinking about content creation, we've been talking a lot about video. What if people don't like being on video? Any tips for them? Maybe other types of content they could create or other ways to create videos. What are your thoughts about that for people that specifically don't want to be on a video?

 

Brian G. Johnson

I would say it's really important to start where you're at and to step forward in any way possible. So if you know, like, I'm just not doing video, great. Do a podcast, and make videos where maybe you're not on camera. I think one of the things is to be cognitive or mindful of the fact that you want to try to push yourself because it takes a lot of courage to create a plan. Like, you told me, “Oh, I created this podcast. I gave myself one year.” That's like a lot of dedication and time and effort and thought over and over again over an extended period of time to have doubts, but you did it. And I think when you can have that and you know that you want to push yourself, but you're also realistic. Like, I'm not putting myself on camera. Well, how about a voiceover? Are you willing to make videos with just your voice? Or maybe you're just not interested in video. Maybe you like the idea of podcasts, or maybe you like the idea of writing. I was talking to a friend about Kindle, the power of Kindle and writing ebooks or websites and blogs and it's just so endless. I think the more that you just say, “I'm open to learning about Internet marketing and getting started,” and again, you asked about passion and finding your passion, so it's really hard to know you don't like something unless you truly try it.

 

Aidan

Yeah. We had a guest on The Growth Booth, episode number 45, and his whole business started around blogging, so he was never on video. He did hundreds of blog posts over a period of years, and his business absolutely kicked off. And I think where there's a will, you can find the way. So, for example, if you would love to have a YouTube channel, but don't want to be on the camera, there are lots of ways to achieve that. One of my business partners and I, we've got a YouTube channel that is in the health niche. Specifically, the videos are about cooking or a very different sort of twist on cooking.

 

However, the only human items you'll ever see on the camera are the hands. You'll never see the face on camera. You'll never see a person. You'll see hands doing different things with food. And it's a very unique style of video, yet that's something that can be systematized and pumped out over and over and over again. And for the partner that I'm working with on that, is an absolute cooking enthusiast. He loves it. He loves spending all his time in the kitchen. But he didn't want to be on camera. And he found a way to make that work and put out great quality content in a way that people actually want to consume it. Because for that particular show, it's not about recipes, per se. It's more about the process and showing the process of cooking. And you don't need to be on camera. I've seen other people create channels where they've loved the idea of owning a YouTube channel, if you like, and have hired a content creator. And I think there are just so many different ways that you can do this. If it's something that you want to do.

 

Brian G. Johnson

Yeah, absolutely. Without question. And I think that's one of the great things about the Internet is that it's multifaceted and has so many different avenues and opportunities.

 

Aidan

Asking you about the opportunity that exists today. Like, if people have not taken this opportunity yet, have they missed the boat?

 

Brian G. Johnson

Kind of where I was going with that is like, no, there's a huge opportunity, and this is rampant, right? So many people are afraid they missed this huge opportunity. The fact of the matter is, sure, if you were on the Internet in ‘97, there was more opportunity, but it's not 1997, it’s 2022, and there is so much opportunity, and there are so many millionaires that are going to be created in the coming weeks and months. So, it's like I think it's important to decide. This is an incredible opportunity and I'm going to figure out what I can to take action, and do.

 

Aidan

I think in terms of the amount of information that's consumed on the internet, I mean, that's something that's growing every single day without a shadow of a doubt and the ability and the different ways to monetize nowadays and to reach people and to build an audience and the fact that you don't need a big audience. I feel like the opportunity that exists today is as good as it's ever been. It might not be as easy today to get a video ranked at the very top of YouTube. However, you can still get a video ranked at the very top of YouTube. And I think if you've got a basic understanding about how competitive a certain search term might be, or a certain niche is, and you understand that you can drill down into different segments, then that to me, is the solution right there. You don't have to be going after weight loss. You can go after weight loss for men aged 70 to 100. It doesn't have to be the most competitive part of the market.

 

Brian G. Johnson

You know, Aidan, one of the things I love about what you shared right there is for me, personally, I think that there's so much power in that, and I see so many people that are looking for this huge win. “When I finally do this thing, when I publish this video or this podcast, I'm going to blow up.” And, sadly, the reality is, for most mere mortals, it takes consistent effort over a period of time, and small wins lead to medium wins, which lead to bigger wins. And I released a training a few years ago about YouTube where the whole idea is just if you can drive 20 views a day from a video you publish, which is like 20 views a day, that's ridiculous. My channel has 13, maybe 14 million views now in a highly competitive niche that's not really that big. People think it's big because they're interested if they're interested in learning YouTube.

 

But if you look at golf or cooking or weight loss or health or wealth or any of the big niches, [there’s] so much opportunity. And instead of trying to hit a viral thing, a viral video, if you target something that's lower hanging fruit, the reality of ranking high in the search or getting recommended by the YouTube algorithm day after day is incredibly powerful. And then you start looking at how to convert people better. You and I both know it's really easy to convert someone who's really specific.

 

Back in the day, we didn't target Halloween costumes, we targeted ‘candy corn witch costume plus size with free shipping’. Like if someone types that in and they land on your channel or your web page and there's a picture of a candy corn costume for a plus-size woman and it says free shipping, she's going to buy it. I mean, it's going to be like 87% conversion. And you don't need 20 hits a day, you need ten. And if you've got 50 of those, all of a sudden, you made $50,000 at Halloween. And I think you probably beat that because you came in and you showed me the Halloween market, and you taught me how to do Halloween marketing.

 

Aidan

I've shared the story a few times, but on the back of what I learned from Brian, I went on to build over 1,000 websites about Halloween and exact match costumes, kids spiderman costumes, plus-size candy corn, Halloween, god-only-knows-what costumes. And that was a real example of hitting these singles as opposed to a home run. And if you hit 1,000 singles and each one of those singles earns you $1,000, that's a lot of money. I think that's definitely something that you can apply to the market right now as we roll into 2023. You don't have to find that home run. In fact, in my experience with content marketing, it's all about hitting singles. It's all about creating that content that can accumulate over time.

 

And through the process of doing that, sometimes you're going to get an occasional home run, something that goes viral, but then if you don't, it doesn't matter either. I think it's about managing your expectations. And that's what I say to people who talk about a podcast. You're not necessarily going to get the viral traffic that you get potentially from a YouTube video, but you are hitting singles all day long and those singles really start to accumulate after a while.

 

Brian G. Johnson

Good stuff. Yeah. It's really powerful when you think in those terms because it becomes doable all of a sudden. How do I publish a video that gets a million views? It's really hard to wrap your head around that and take action and you can overanalyze, but can I publish a video that gets 20 views a day? That's actually pretty easy.

 

The other thing I want to say too about the strategy we're mentioning is that that can be done relatively quickly. I can make a good video that does that in six to 8 hours. When I started it took more than that and still that's a lot, wow, 6 hours for one video. It's YouTube, it's a little bit more production. I could probably boil it down to three or 4 hours in different markets. But relatively speaking, you can do a lot of that though. You can do pieces of content that take five, six, or 7 hours again and again and again. And like you said, they add up.

 

Aidan

I think also part of the journey is learning how to get better and better and better. And if you can get 1% better every day, we know that over the course of a year you've got 37 times better at whatever it is that you've been sort of honing, sharpening there. I think there's a lot of truth in that. In the world of content marketing, you don't have to put out your best content on day one. But if you can learn from it and embrace the process, then over time you're going to start getting some really good content out there. I think it's -coming back to what you said earlier - it's about getting the rubber on the road and actually shipping content, as Seth Godin would say, shipping content, finishing something, publishing something, getting something out there, and then doing that over and over again.

 

Brian G. johnson

100%. Yeah.

 

Aidan

So, if someone is listening to this and thinking, “Hey, I would love to create a YouTube channel of my own,” or “I'm interested in getting a blog going” or something like that, where does Brian G. Johnson go to learn these types of things? Do you go straight to YouTube and search for whatever it is that you're trying to learn? Do you buy a book? Do you search Google? How do you go about learning something new like this?

 

Brian G. Johnson

For me, my learning process has always been started by -it's very interesting what you do too -  where do I want to be in a year or so? Two years later I decided on the thing. So like, if it's YouTube, then I just really study that and I immerse myself. But it's interesting that I'm actually creating a video series right now about how to get started as a small YouTube creator. But the process really can be applied to anything. And the first thing I would say in the first video is to understand that what you really want to accomplish is to immerse yourself in the community. And what a lot of people mistake is that they want to take from somebody.

 

They want to immerse themselves in the community so someone can promote them when, okay, we all kind of want that, but instead nobody wants to be taken from, especially by someone they don't really know. That feels like you just violated me. Instead, if you can say, “I'm really interested in this particular niche, I want to learn a lot about it. And as I learn, I'm going to create content and you can say it's going to be this kind of a thing.” So, it's podcasting. What I would do is I would study and research five of the very best podcasters and look at what they did when they got started. And that's another really powerful tactic. I think a lot of people, what they do is when they're starting, they look at what these big players do right now.

 

Well, the problem is they’re big players. The rules are different for them, but what did they do when they started? Immerse yourself in a community, get started, and know that as you move forward, you will learn so much more by doing than trying to theorize yourself to the top, which is a mistake I think a lot of people make.

 

Aidan

Yeah. I think that for most online businesses, you don't need to reinvent the wheels these days. You just have to find someone who's been there before you. And if they've got a recipe, then fantastic. And if they don't have a recipe, then try to reverse-engineer what they've done at least. And that takes care of so many of the unknowns or at least puts you in a position where you can make educated guesses. I can reverse engineer a YouTube channel and say, “Well, look, there's got to be a reason why his thumbnails look like that. There's got to be a reason why her videos are such a length and why they contain certain elements.”

 

So, I think immersing yourself in it, and I think also heading over to your website. You've got some really good content on there at BrianGJohnson.TV That's a great place to learn. And I know that you're incredibly enthusiastic about this, so that would be another recommendation for people as well.

 

Brian G. Johnson

Awesome.

 

Aidan

Hopefully, you've taken some really good ideas and information from the show today. Brian, before we end the episode here, are there any final tips or suggestions that you would give to our listeners who might be interested in potentially building a business around their passion or diving into content creation, be it through a blog or YouTube, or podcast, or whatever else?

 

Brian G. Johnson

Yeah, the last tip I would leave people with has really, really helped me go from doing okay on YouTube to really exploding, and that was probably a six- to nine-month transition. I have been leveraging a system I call the Looping Method, and what it does is it takes away overwhelm and really helps people understand where they're lacking in the content they create. If you're on YouTube, the thing you want to think about is what are the most important elements in a great YouTube video. If it's a podcast, you want to think what are the podcasters that people really gravitate towards. What are the most important elements? And then all you do is create a piece of content and then do your best to be very realistic with your own evaluation of your content.

 

And then from there you just say, “Well, this one piece, if it's an audio podcast, it's a podcast, or it could even be a YouTube video, there's one commonality for both, which is audio quality. And if it's really bad, then that's something that I can focus on. And if I can let all the other stuff go, then I have a really great chance of fixing one of the things that is detracting people from really enjoying my content.” So, at that point, it made YouTube more. You mentioned 1% better. This is how I get 1% better. [15] most important things. I suck at audio. My audio needs to be better and I keep focusing on that until I improve. But I won't stop publishing content. And then when I improve it, I go on to the next thing. “My story is a bit weak, and my keyword research, my thumbnails, my interview style,” whatever it is. But you just focus on one thing at a time and that really makes it easy to move forward and improve.

 

Aidan

I think that's a little bit like applying the 80/20 rule to the project. So first of all, you identify the 20% of things that are going to account for 80% of what you eventually create and double down on those. And then you do it again. And then you do it again. And it's an iterative process. And by knocking off one thing and getting a little bit better at it over and over again, then those improvements compound on themselves and then one day you wake up and you've got this amazing product or amazing content or amazing system or whatever it might be that you're working towards.

 

So look, Brian, a real pleasure to have you on the show. You're someone that I wanted to have on the show since it started. Always enjoy our conversations and catching up with you. So thank you so much. We will have a link to your good stuff in the show notes and to everyone listening. You can find that by going to TheGrowthBooth.com and heading over to episode number 47 or by finding us on YouTube or Apple podcasts or Spotify or wherever it is that you like to consume this content. Thanks for tuning in. Thanks, Brian, for being here buddy. And we will see you on the next episode of The Growth Booth!